Various colors and shades of paint should be presented in the most favorable way, in order to attract the customers’ attention and entice them to make a purchase. It can be done with the use of different tools and methods.
The importance of shade samples for potential clients
Being able to see shade samples of different paints is extremely important for potential clients. It allows them to fully understand the difference between various available options. It speeds up the matching procedure and facilitates the selection of specific products. In effect, presenting the clients with shade samples can boost the sales and bring bigger revenue to the paint producers and sellers.
What are the available methods of color presentation?
Paint producers, as well as hardware stores and interior design salons, use various tools in order to present their customers with the range of available paint colors and shades. The most popular methods of color presentation consist of printed catalogs, sample boards, and sample books.
Printed catalogs
Printed catalogs are a common way to present customers with available paint colors and shades. They take the form of fliers or small books, depending on the richness of the offer.
Advantages of printed catalogs
Printed catalogs are relatively simple to prepare. They are comfortable and easy to handle. It is possible to use them stationary, in shops and salons, as well as send them directly to the clients.
Disadvantages of printed catalogs
Printed catalogs can display colors and shades of various paints, but they fail to demonstrate the paint’s structure and make it difficult to compare various samples.
Sample boards
Sample boards are big displays of available paint colors and shades, used mostly stationary in hardware stores and interior design salons.
Advantages of sample boards
Sample boards can easily exhibit all paint colors and shades from the producer’s offer in one place, allowing the customers to compare them all at once. They can also successfully demonstrate the paint’s structure and how it changes its appearance depending on the light.
Disadvantages of sample boards
Sample boards are usually big and heavy, which makes them difficult to move from one place to another and causes them to be used only stationary.
Sample books
Sample books are possibly the most widespread way of displaying paint colors and shades to the clients. They owe their popularity to the big amount of advantages they have to offer.
Advantages of sample books
Sample books help demonstrate available paint colors and shades in the most favorable way. The clients can easily note the difference between samples and see a true representation of the colors in different light. All of this facilitates the selection of products and leads to a more informed purchasing decision. Moreover, sample books can be used stationary, in shops and salons, during trade fairs, as well as during meetings with the clients that take place in various locations. In effect, sample books boost sales, which is what makes them a good, profitable investment for paint producers.
Disadvantages of sample books
It is hard to point out a real disadvantage of sample books. Their advantages make them a perfect way to present paint colors and shades to the customers, which is why they are so universally loved by producers, sellers, and consumers alike.
High quality sample books are available in the MILO Group’s offer. They are manufactured on modern machines with the use of high-end reinforced solid cardboard with quality certificates. Sample books from MILO Group are aesthetically pleasing, durable, and will last a long time even with active usage.
